Company visits




The reference of Afro-cosmetics products and the Brazilian wicking specialist

Located at 52-53 and 60 Chaussée de Wavre in Brussels, Chez Mohammed or Special Beautiful, is today a true icon and reference in Afro-Cosmetics care and beauty products in the sunny and colorful neighborhood of Matongue, Ixelles.

This great worker who has not stopped wanting to make the fair sex irresistibly beautiful, has built a real empire of beauty, with exclusive products, all in a warm space where you get lost so much products for Daily maintenance and important moments in life such as wedding, swarming and just want to stay in places. Mohammed opens the doors of “Special Beautiful”, “Chez Mohammed”, passionately evokes his projects and his vision of the future, what makes the Difference Special Beautiful.
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Hello Mohammed, how do we get here?

Hello, thank you for giving me the opportunity to talk about this passion and desire to make the Afro woman always more beautiful, products that we offer to maintain his skin and hair

Originally from Antwerp and Belgium, my parents immigrated to Belgium in 1978. After a classical school career, I worked for Orient House as early as 1998, but my desire to create and undertake led me to become my own boss. in 2004, with the support of my family and my boss at the time.

Why the name “Special Beautiful” or “Chez Mohammed”?

Indeed, the company is now called Special Beautiful, but the general public, customers and businesses in the neighborhood know “Chez Mohammed” is the name that customers have given me, for kindness. “Special” because our service is special, in the whole neighborhood we will be according to customers in terms of advice and solutions “special”, and “Beautiful” in relation to beauty.

What did Special Beautiful find?

We are specialized today in Brazilian wicks, we have an exclusivity on the best brand of Brazilian wicks that can not be found elsewhere in the neighborhood. In locks that we keep 4 to 5 years. A duration that seduces a lot, because usually women keep some wicks just 6 months …

We also have exclusivity in the Sybel product lines, highly competitive in L’Oreal products, and many other products that are not found anywhere except at Special Beautiful.

Our customers also find products created and developed by the house, note freeze for nails, shampoos and after shampoo, hair oxidizer, fading powder, shampoo without sulfate and paraben, conditioner and mask for hair 2 in 1.

Customers can take the time to get advice at the store.

Why do women prefer Beautiful Special to another Health and Beauty Store?

Just take an example, when we go to l’Oréal to buy products, we are given training to explain the colorations and discolorations, we have qualified people and graduates who know advised customers, we are indeed supported by the brands for professional advice to customers, L’Oreal, Artego … etc.

When a customer buys a product for a treatment, it really works, it is the seriousness in the advice and the quality of our products which made our reference.

Can customers buy your products online without moving?

Absolutely, we launched some time ago an E-commerce site called NARROS, the products sold on the website are our products, and even those created and developed by Special Beautiful, whatever the region of the country or of the world where we live, we can be beautiful and talk with our products.

What advice would you give to young people who start, who want to undertake?

First believe in his potential, his project, arming himself with patience, put everything as energy in his project, try to attract investors, even his relatives for a departure. And in business like businesses, being serious, having the soul of salesman – or training, there are a lot of books on this subject – sell and make profitable, well surrounded by advice.

You know, I myself have experienced a lot of discrimination at work, which deeply shocked me, I worked in metallurgy, and do a lot of other jobs … it forges a character, and allows you more to hang on, we have also known low and high, but have always believed.

What is your view of the Matongue neighborhood?

I discovered Brussels, and then Matongue which is a district very rich in diversity and dynamic. I take advantage ofIn this forum, I would like to thank Sub-Saharan Africans, Congo DRC, Cameroon, Ivory Coast, Guinea, Senegal, etc. that helped me succeed. Due to the presence of many hair salons in the neighborhood, we specialized in the products they use every day to support them, including chairs, clippers, shampoo, after shampoo … etc . All in all for hairdressing.

What do you think of the action of Vitrine Africaine, which we have been doing for some time?

14 September 2018 / by / in